A digital pharmacy landscape analysis of the French market
The digital pharmacy landscape in France is developing dynamically, but remains characterised by regulatory requirements. To now, only non-prescription medicines (OTC) may be sold online, which limits the market to OTC medicines and parapharmacy (beauty, care and wellness products). Nevertheless, France is the third largest online pharmacy market in Europe and shows great potential despite some regulatory restrictions.
In our study, we provide an overview of the entire digital pharmacy landscape and its key players in France. The Shop Insights then show a lot about customer behaviour in the most popular e-pharmacies and in the overall ranking of the top 10 e-pharmacies, the study looks at all online pharmacies in detail. Finally, manufacturers are presented with valuable opportunities relating to AI, online pharmacies and Amazon as well as to-do’s for success in the e-pharmacy market.
Highlights of the E-pharmacy Study 2025 France
- France’s no. 1 e-pharmacy: The shop Atida (Santé Discount) is the number 1 online pharmacy in France with an annual sales of 85 mio. €
- European market: The European e-pharmacy market has grown by 17% to 8.9 billion € in the last two years
- Top 10 ranking: The French market is characterized by many strong e-pharmacies like PharmaGDD, New Pharma and Redcare Pharmacie
- AI strategy: AI can be integrated into the areas of analysis, creation and implementation to increase efficiency
- Opportunities: Despite some regulatory barriers, the market has significant potential and manufacturers should be prepared
Excerpts from the study
