Sales, brand performance & strategies: A look into Amazon’s healthcare cosmos
In Germany, Amazon has already joined the ranks of the top 4 e-pharmacies in terms of sales without its own online pharmacy. Amazon already generated €374 million in sales with pharmacy products in 2024. This puts the mail-order giant in 4th place in the e-pharmacy sales comparison. In a market in which online pharmacy sales of up to €16 billion are possible by 2030, this positioning could be particularly valuable for Amazon’s future. Amazon’s native brands ‘natural elements’ and ‘Nature Love’ are still leaders in the healthcare sector. However, some pharmacy brands are at the top of the list of top-selling brands.
The study first provides a concise insight into the current situation of the online pharmacy market and the role of Amazon in this market. It then analyses the top players on Amazon in terms of sales and advertising spend in the healthcare sector. The deep dive into tools that are specifically designed for Amazon’s healthcare sector provides a helpful practical reference. The study also refers to Amazon’s pioneering role in the field of artificial intelligence and its influence on product success. Finally, legal aspects of product pages, reviews and adverts on Amazon, which are particularly valuable for pharmaceutical manufacturers, are also highlighted.
Highlights of the Amazon Study 2025
- Amazon’s sales growth: €374 million in sales of pharmacy products on Amazon in 2024 and impressive year-on-year growth
- Top-selling brands and manufacturers: Brands such as natural elements and manufacturers such as Johnson & Johnson lead the sales comparisons
- Amazon’s AI focus: AI tools such as Amazon’s chatbot ‘Rufus’ and AI-generated product reviews are revolutionising the entire purchasing process
- Advertising spend in the healthcare industry: 3 out of 10 of the highest spends per manufacturer go to traditional pharmaceutical manufacturers
- Insights into Amazon law: Where is Amazon liable and where is the manufacturer liable for product pages, reviews and adverts on Amazon?
Excerpts from the study
