The increasing relevance of the mail order giant in the pharmaceutical industry
The mail-order giant Amazon has been growing exponentially for around 10 years, increasing its sales by 33% year-on-year, and is now making ever greater inroads into the pharmaceutical sector, not least with the launch of Amazon Pharmacy in the US. But is a similar scenario conceivable for mail-order pharma in Germany, and how can players in the healthcare industry already be part of Amazon’s concept for success?
Contents of the study:
- The current market situation of Amazon in the mail-order pharmaceutical business.
- Detailed analyses of market shares per indication at Amazon
- Exciting results of the manufacturer survey on Amazon usage
- Clear case studies and concrete recommendations for action