Sales, forecasts and the e-prescription game – who is ahead in the market?
Smile AI’s Digital Pharmacy Landscape & E-Prescription Study 2025 provides comprehensive information on current and future developments in the digital pharmacy market. The focus is on e-prescriptions, strategic trends among leading providers and the entry of new market players such as dm and possibly Amazon. Particularly exciting is the enormous growth potential for e-pharmacies offered by innovative technologies such as the CardLink procedure, which makes it easy to redeem e-prescriptions via smartphone and significantly increases user acceptance. A look at the number of local pharmacies shows that up to 6,000 of them could close in Germany by 2031.
The study provides you with detailed sales forecasts and market analyses until 2030 and shows you which providers are currently leading the way and how new competitors could change the dynamics. It also shows the number of e-prescriptions currently being redeemed and examines how manufacturers can best benefit from eRx. In addition, you receive specific recommendations for action to help you, as a manufacturer, benefit optimally from digitalisation. Particular emphasis is placed on app-first strategies, cross-selling and targeted product placement in the e-prescription checkout process.
Use the study’s well-founded insights to optimise your strategic decisions and remain successful in the digital pharmacy market!
Highlights of the Digital Pharmacy Landscape & E-Prescription Study 25
- Shop Apotheke as the dominant player: expected to have a 54% market share in the e-prescription sector by 2025, with growth of 191%.
- Future scenarios up to 2030: Market potential of over 20 billion € possible.
- CardLink technology is changing the market: Introduction increases e-prescription transactions by up to 115%.
- Consolidation expected: Strong focus on a few large providers and dynamic small providers.
- App strategies are crucial: Mobile use is becoming a critical success factor – dm and Amazon are strong in the health app segment.
Excerpts from the study
